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PHASE 1
RePosition
What matters most? How do you show up? How will it feel to engage with you?
Dig in. Beyond the who, what, and why to redefine your core and build a strategy based on values and alignment.
FLOW
‘Done with you’
Weekly clarity and coaching and information sessions combined with self-guided work.
OUTCOMES
- Clear positioning approach.
- Deep, energized understanding of how you’ll show up.
- Simplified, comprehensive living strategy document.
PHASE 2
ReShape.
How will your reinvented business come to life as a visual identity system?
This is where the visual magic happens, and we’re going way beyond logos here! We’ll craft your visual identity system from the ground up. New responsive brandmark(s), colours, typography, and system of expressing yourself and your brand to the world.
FLOW
‘Done for you’
Weekly coaching and clarity sessions continue, and we’ll be discussing your visuals, iterating and refining along the way.
OUTCOMES
- Reinvent your brand’s visual identity system from discovery to final package.
- Digital asset pack with all the sizes and formats you’ll need.
- Tied together with your brand expression and alignment book.
PHASE 3
ReAlign
How will you make it amazing? What separates you from the rest? Where are the little touch points, details and experience points that create raving fans for years to come?
Together, we’ll dig into all of this and uncover, craft and focus on the little details that will separate you from the rest of the pack and create a remarkable experience worth talking about.
FLOW
‘Done with you’
Weekly clarity and coaching sessions combined with self-guided work on your end and a collaborative approach to creating your ReAligned brand experience playbook.
OUTCOMES
- Know what really separates your business from the pack.
- Identify where your brand rituals are and how to bring them to life in impactful ways.
- Craft a plan to anchor your brand into the hearts, minds and lives of your audience.
The three phases of the journey are best completed together, however they can be completed separately in certain situations. Let’s explore all the possibilities on our clarity call.